Social Media Marketing Manager

Rocky Real Estate is an established, buyer-focused Dubai brokerage with a proven track record across both off-plan and secondary markets. Backed by over five decades of local market experience, we provide in-house lead generation, comprehensive training and a supportive environment to help the marketing team amplify our brand, listings and agent activity.

Role Overview

The Social Media and Marketing Manager will lead our digital strategy, build brand awareness, and drive engagement across social platforms. This role combines strategic planning, creative content direction and hands-on execution to promote listings, agent stories and company culture. The successful candidate will work closely with agents, the content team and senior management to deliver measurable growth and a consistent brand voice.

Key Responsibilities

• Develop and implement an integrated social media and digital marketing strategy aligned with business goals and sales activity

• Manage the social media content calendar and schedule across platforms (Instagram, LinkedIn, TikTok, Facebook and YouTube)

• Oversee creation of high-quality content (video, photography, graphics and copy) and ensure brand consistency across all channels

• Collaborate with the Content Creator, agents and management to plan and capture property tours, testimonials and lifestyle content

• Lead paid social campaigns and ad optimisation to generate leads and increase listing exposure

• Analyse performance metrics, prepare regular reports and use insights to iterate content and campaign strategy

• Manage community engagement, respond to enquiries and build positive interactions with followers and prospects

• Use AI and marketing tools to streamline content production, scheduling and reporting

• Work with external agencies and freelancers when required to scale campaigns and special projects

• Stay current with social media trends, platform updates and best practices in real estate marketing

Requirements

• Proven experience managing social media and digital marketing for a brand or within real estate/property is preferred

• Strong understanding of social platforms, content formats and paid social advertising

• Hands-on experience with content tools such as Canva and video editing suites; familiarity with Adobe After Effects is an advantage

• Experience using AI tools for ideation, editing or production

• Excellent written and verbal communication skills with a professional, brand-focused tone

• Analytical mindset with experience using social analytics and reporting tools

• Proven ability to manage multiple projects, meet deadlines and work collaboratively with sales teams

• Strong portfolio or examples of social campaigns and content work

• Self-motivated, detail-oriented and results driven

What We Offer

• Competitive salary and performance incentives

• Opportunity to shape the digital presence of a long-established Dubai brokerage

• Collaborative and creative work environment with clear career progression

• Access to premium and off-plan listings for content and campaigns

• Company phone, administrative support and in-house lead generation

• Employment visa & private medical care

• Modern office location, parking and annual leave

Ideal Candidate

• Experience in digital marketing, social media management or a related role

• Confident communicator with excellent stakeholder management skills

• Creative thinker with strong visual judgement and editorial sense

• Comfortable working in a fast-paced, results-oriented environment

To apply, click apply or send your CV, portfolio and examples of social campaigns to recruitment@rockyrealestate.com